![]() Cubic share is the percentage of cubic space occupied. You can also use this measurement to rationalise how much space to give to a sub-category or segment of a product if cubic share is calculated. It is the three-dimensional volume taken up by the product, shown in metres-cubed. Cubic SpaceĬubic space calculates the volume or space of a product on your shelf in cubic feet. Providing more space for a high selling product leads to more sales. ![]() ![]() What’s more, it’s done with the aim of enticing shoppers to purchase more.įor example, if you want to encourage customers to purchase more of a particular product, you could look to increase its share of space. It’s a relative measure for ensuring brands receive the space they deserve on the shelf. Forward Shareįorward Share calculates the two-dimensional forward space a product occupies across a planogram as a percentage contribution of the total forward space of all products This is the two-dimensional area (facing forward) taken up by a product. ![]() The purpose of this article is to provide a brief explanation of a few of the commonly formulated fields used in the DotActiv software as well as how each of them is calculated.Īpplicable Products: DotActiv Free, DotActiv Lite, DotActiv Pro,
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